I am an Italian designer based in Clerkenwell, London specialising in soft chic bohemian wedding dresses.Crafted with natural premium fabrics and hand finished details, my dresses are designed to make you feel effortlessly beautiful.
My creative process is a collage of memories, dreams, emotions and a bit of rock and roll. I like to experiment with swathes of fabrics to play with the boundaries of light and transparency, creating outfits free of constriction designed to make you dance the night away. I describe my work as “artisanal luxury” as is fully made by hand using couture and demi-couture techniques, made by order and only using high standard fabrics as well as upcycling antique laces, recreated into contemporary designs. I overall like creating a romantic balance of luxury and a provoking femininity bringing together elegance with youthful sophistication, celebrating grace and glamour at the same time.
My collections are for a bride who wants a special unique dress that reflects her style and personality. They’re for a woman looking for something elegant but also playful and a bit quirky.
HOW DO I WORK
Brides can choose from the ready made samples and have it tailor made or design a completely new dress.
Both ways what I love is working with the bride on a dress that reflects her inspiration and expresses an emotion.
Each dress is a new inspiration and what will make the dress special is the process and the relationship I build with the client. Being a small business allows me to offer a one-to-one service and to give full assistance throughout the process.
I AM INSPIRED BY
The beach, a sunset, the sun and the wind, walking bare feet, favourite songs on repeat, practising yoga and meditation, a great cup of coffee and an expensive glass of wine.
Italian fashion designer Cristina Adami has worked with top design houses and celebrities.
Whilst at the prestigious Central Saint Martins College of Art and Design, Cristina’s darkly romantic aesthetic caught the eye of Florence Welch, for whom Cristina designed the costumes for Florence’s first US tour. Commissions followed for Italian singer Lighea and Chloe-Jasmine (star of The Face and The X Factor). Cristina has designed dramatic stage outfits, collaborated on diffusion lines with Julien MacDonald and consulted for several UK and French fashion brands. She lives in Clerkenwell, London.
1. How did you get into your profession?
Born in a small town in Italy, I grew in a family of fashion manufactures and bespoke tailors and developed my love for fashion and textile at a very early age. Moving to London to study at Central Saint Martins was a turning point in the development of my career and a few years later my work caught the eye of Florence Welch, for whom I designed her first US tour costumes. Designed around vintage laces, the final styles developed into flowing forms which have become my style signature. Following the success of the collaboration, I started designing bespoke outfits for private clients and only recently small collections ready to be ordered.
2. What is the ethos behind your company?
My vision is to create beautiful outfits, sustaining local craft in England while making couture more accessible.
While fast fashion and machined productions have become the norm, a couture dress is still a privilege of a small elite or a vintage treasure. So is my mission to offer the couture craftsmanship to a wider audience, creating modern stylish luxurious pieces that women would cherish as outfits designed for their individual shape and size, filling the gaps in their wardrobe; made to fit and flatter the wearer so that they are worn again and again.
Is my ambition to design and make clothes that will “make you feel” rather then just following a passing fashion trend. As we live in a time obsessed by algorithms, couture is more than ever relevant as it is a celebration of artistry, skills and craft that must be sustained and kept alive as they are precious in terms of creativity, inspiration and freedom of imagination.
3. What is your favourite part of what you do as a company?
Working one-to-one with the clients, developing their ideas, making something that will be remembered.
4. Are you working on or launching any new products/services soon that you would like to share with our viewers?
I am designing a new range of versatile tops that can be worn as part of the wedding outfit and then worn again restyled in a less formal format. The collection is inspired to music icons, so watch this space.
5. How have you adapted your business and communicating with clients during the current COVID-19 crisis, and what positives have come out of it for you? Do you have any tips for fellow suppliers or couples postponing or planning their weddings?
The covid crisis allowed time for reflection and while business has slowed down I had more time to focus on the new collection and really enjoyed consulting remotely with new brides. Weddings and parties will happen again!
6. In general, what is your favourite thing about weddings?
It’s a celebration of love and I love creating something that will be remembered.
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